H&M x Simone Rocha AR Pop-Up Book

About the project

The future of fashion is immersive.

The H&M x Simone Rocha collaboration was brought to life using a powerful combination of pop-up prints by painter Faye Wei Wei and photorealistic volumetric video from Metastage and Dimension Studio.

Project Details

“Helena Bonham-Carter is preening in a mirror, twirling across my kitchen table.”

—Vogue

The Process

Metastage supported Dimension Studio in London by capturing US-based models, influencers and artists to be featured as holograms within the artful pop up cards. The shoot was entirely hybrid, with remote teams working collaboratively across the globe.

Partners

Produced by: Gainsbury & Whiting

Volumetric Capture: Metastage & Dimension Studio

Technical Development: Unit9 & 8th Wall

“[In AR] Kaia Gerber and Paloma Elsesser can show you just how beautifully each piece moves, swishes and drapes.”

—Elle Magazine

Press

Simone Rocha x H&M Launches an Augmented Reality Pop-Up Book With Painter Faye Wei Wei To Life In AR

H&M X Simone Rocha: Everything ELLE's Shopping From The Collaboration

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