AT&T’s 5G fan experience is a larger-than-life augmented reality experience designed to bring NFL fans “up close and personal” with the biggest stars in the league, in one of the most technologically advanced entertainment venues in the world.
Instead of walking away with hats and jerseys, ticket holders snapped souvenir shots with Cowboys quarterback Dak Prescott, practiced touch-down dances alongside wide receiver Amari Cooper, and captured video of 36-foot tall player holograms towering over the stadium walls.
The challenge here was to optimize camera configuration so that the holograms looked sharp when viewed from below. The capture team raised the capture stage so athletes were standing higher within the volume, with an arranged row of cameras placed directly below them to capture data under the chin and arms. Data was processed at extra high resolution to showcase the stadium’s early adoption of 5G connectivity.
Production & Development by: Nexus Studios
Talent: Dallas Cowboys
Venue & Tech Partner: AT&T Stadium, Dallas, TX
